Bill Keller
Bill Keller is a strategic analytics and database marketing leader with over 20 years of experience helping organizations turn data into measurable business outcomes.
He founded DataTech Concepts in 2001 to provide an objective, results-driven approach to data, analytics, and marketing strategy. Bill works directly with clients across strategy, analytics, and AI—bringing a rigorous yet unconventional perspective that bridges the gap between data and execution.
His experience spans B2B and B2C organizations across industries and company sizes, including leadership roles at McCann Erickson and Young & Rubicam, where he led database marketing, analytics, and strategic services.
President & Chief Data Scientist
Keith Moltzan
Keith Moltzan designs and rapidly builds the data infrastructure that enables advanced analytics and AI.
He brings together fragmented systems into unified, scalable environments—creating a reliable foundation for better decision-making.
His work ensures data is accurate, governed, and accessible across the organization, supporting everything from marketing performance to operational efficiency.
Known for precision and disciplined execution, Keith delivers solutions that are secure, transparent, and built for long-term scale.
Chief Data Architect
Chief Statistician
Our chief statistician is the former Chairman of Statistics at Columbia University Department of Statistics, with deep expertise in statistical modeling, machine learning, and AI.
He applies advanced modeling and segmentation techniques to improve performance, optimize investment, and drive measurable gains in ROI across complex data environments.
The Team
Our team leaders bring over 20 years of experience helping clients’ marketing and operations teams translate data into action and measurable results.