DataTech Concepts: database marketing firm for general advertising, media buying, creative, direct marketing and online.

William Keller
Managing Director, Founder

Bill founded DataTech Concepts (DTC) in 2001 to deliver cutting-edge strategy and analysis for forward thinking advertisers and their agencies. Finally, actionable and understandable statistics without all the jargon (no translations necessary!)—something he’s seen as sorely missing in his 18 years in the business.

Bill is committed to providing measurable return on investment for general advertising based on real purchase data. In addition to this state-of-the-art process, DTC also provides data driven marketing strategy, database marketing, list recommendations, media targeting, CRM, modeling, customer valuation, campaign management, consultation for database creation and statistical analysis.

Prior to founding DTC, Bill was responsible for the worldwide database marketing practice at Nexgenix, an international web based systems integration firm. Bill joined Nexgenix after five years of directing McCann Erickson’s Information Management division for North America. There he was a key department head in the Strategic Services group where, as a corporate officer, he was responsible for clients’ marketing plans, direct response analysis, research, modeling, segmentation, list development and database development. Prior to MRM, Bill was the Director of Analytical Services for Paradysz Matera & Company, a technologically innovative list brokerage firm. While there he established a division that utilized state-of-the-art computer and modeling systems to analyze and improve the responsiveness of direct mail campaigns. Before PMC, Bill worked at Arbeit & Company/DecisionBase Resources leading micromarketing consulting firm owned by Y&R, specializing in creating consumer databases, predictive models, and developing targeted marketing and merchandising programs. There he helped develop proprietary analytical tools that allowed clients to measure their communications’ impact and ascertain their market potential within any geographic area.

Our Team:

DTC employs the best minds in the business. We have senior level PhDs who have chaired the statistics departments at some of the nations most prestigious Ivy League universities as well as several proven database marketing leaders who have headed their respective departments at a variety of top companies.