founder & president

Bill Keller is DTC's president and a strategic database marketing veteran with over 20 years experience. he created the company back in 2001 to fulfill a need for an objective and impartial data resource.  Bill is a true  "data scientist" who bridges the worlds of marketing and data and turns information into action.  this means that he's fully involved in the strategy and marketing, and is also one of the people manipulating your data to ensure that it takes you where you need to go.  and having the benefit of knowing what's currently working in other industries brings a fresh perspective. that's a dramatic improvement over what in house resources, other database marketing companies or agency divisions can bring to the table.  his long term relationships with many clients' in house database marketing departments attests to that. he's extremely adept at proving why the "we're already doing everything" and "we've had our data looked at, there's nothing there" are merely starting points. he's worked extensively in B2B and B2C in virtually every industry and for every size company.  in his past, he ran the database marketing department for McCann Erickson and was also a head of their strategic services group.  before that he ran the analytics divisions of a large list brokerage and strategy shop and at a Y&R marketing and data consultancy. 

managing partner

Jack Bowen is a Managing Partner at DTC.  He and Bill first worked together decades ago when he served as Director of Advertising and then Rendezvous Brand Manager at General Motors’ Buick division .  From there, Jack moved to GM corporate where he became GM’s lead in all thing’s performance marketing, starting with the GM Card, a cobranded rewards Mastercard offered by HSBC.  His successful turn-around of the sales results there led him to be chosen to consolidate all direct to consumer (now performance marketing) under his leadership, including web, digital, contact centers, data bases and customer service.  Jack then branched out with a global SaaS leadership opportunity leveraging lead and automotive sales data at Urban Science as their Global CMO. Thereafter Jack has applied his skills across a series of Post-Secondary Education, lead management and Self-publishing marketing opportunities, big and small, many in partnership with acquiring ownership.  All of which is not surprising, as Jack has an unquenchable desire to make performance marketing engines run smoothly.

chief statistician
our chief analyst is the former chairman of statistics at Columbia University--an out of the box thinker who is able to produce the most effective ML/AI models, attitudinal and behavioral segmentation and statistical analysis available.  he's taken on every statistical challenge he's come across and--through a variety of proprietary methods--he's beaten all comers with huge increases in ROI. he' ready when you are!

dashboards & IT

oh yeah--we've got those dashboards too. our lead data architect works very closely with the rest of us to go way beyond the typical dashboard KPIs.  knowing that something worked or didn't, is trending or not, doesn't just doesn't help solve the "what now" issue.  understanding against which audiences or locations things are working, and also seeing where things are not yet effective, provides a much more actionable platform. having too many KPIs is a distraction. having the right ones are indispensable.  And we won't burden your IT department - not when our architect can work wonders in the cloud and put the data back into your existing systems with a minimal amount of your IT's time. 

DataTech Concepts

behind the computer