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| DataTech is a results oriented company, and our record of success with our approach, tools and techniques is impressive. The following are some recent examples of how we have helped our clients with a combination of techniques and tools.
We call our innovative process S.M.A.R.T.™: |
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For a computer retail client, we applied
S.M.A.R.T.™ to their general advertising and saw an immediate 20% lift in ROI by altering the print, cable and broadcast buys. As this is an iterative process, the results continued to improve with each round of advertising. |
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Used
S.M.A.R.T.™ for a telcom provider and resulted in the identification 92% of their newly acquired high value customers within two weeks by talking with only 7% of all new acquisitions. |
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A packaged goods company used
S.M.A.R.T.™ and realized an 18% increase in purchase rates while reducing their focus on low value households. |
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S.M.A.R.T.™ segmentation strategy helped launch several new SUV brands and achieve a 1,158% lift over prior prospecting programs! 75% of one vehicle’s first year’s sales were on our direct mail list! |
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Modeling based on this information allowed another car company to reduce their direct mail campaign quantities to just 10% of their prior levels and generated a sales improvement of 328% for existing customers and 545% for prospects. |
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This same car company also used
S.M.A.R.T.™ to segment their customer and prospect bases and tailor messages to better address varying purchase attitudes. As a result they increased their sales by 155% for owners and 271% for prospects. |
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Our results led General Motors to label us to “best in class” for targeting and modeling. |
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One of our
customers was enjoying a successful b-to-b business where sales were
way up but so were the direct mail costs. Worse still, they were angering their loyal customers by bombarding them with mail and diluting the effectiveness of their own message. We showed them how to reduce their expenses by over $2MM a year and keep virtually the same number of sales and responses! |
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Another customer had great response and conversion rates but we discovered that they also were experiencing record churn rates as a result of their targeting, media channels and offers. We changed their target audience profile, revised their offers and increased profitability! At the same time, they saw their churn rate decline by 40%! |
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A telecommunications firm was experiencing declining acquisition rates, a decrease in retention, a decrease in customer profitability all while their media budget was increasing. We worked with their media buying agency to create a strategic roadmap that allowed them to determine the causes and solutions for each of these trends and provided a dashboard to prevent future occurrences. The result, sales were up 17% while portions of the media budget was reallocated across more effective channels. |
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An international airline was seeking to drive greater value from an asset with high potential value — its frequent flyer base. We determined that incremental value could be captured through more sophisticated segmentation, contact strategy and messaging/offer platform. We prioritized opportunities to increase trips and up-sell to higher flight class and developed messaging based on specific trigger events. The ongoing program has shown dramatic results of increased profitability. |
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Our S.M.A.R.T.™ process is custom build for each client and industry. It has been used with great success in a variety of industries including: Automotive, Beverages, Catalogs, Charities, Computers, Continuity Programs, Electronics, Financial Services, Healthcare, Hospitality, Insurance, Internet, Media and Entertainment, Packaged Goods, Retail, Telecommunications, Travel, and many, many others.
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