 |
 |
| |
 |
Media Buying |
| |
|
 |
More and more money is being invested in the new media channels as well as in the time tested more traditional channels. In every case, this media is being geared around the “average” target audience. We examine 100% of your actual customers (from you or a third party) and break these buyers into distinct groups that should be reached, messaged and measured separately. In some cases this may not be in the best interest of your advertising agency or media buyers but we can prove how well it works! |
|
| |
|
|
Online |
| |
|
 |
Very few
companies maximize their websites to talk to different target
audiences differently. When this is done, sales results improve
500%+. Think of how a price sensitive shopper should be
addressed vs. a brand loyal one. |
|
| |
|
|
Creative |
| |
|
 |
Most companies have many different types of customers. Our unique process yields detailed customer profiles for each group that allow your creative teams to maximize their messaging effectiveness. This is definitely not the typical profile of your average customer. |
|
| |
|
|
Measurement |
| |
|
|
DataTech Concepts also ensures that you are getting the biggest bang for your marketing dollars. In addition to the typical campaign management, we can measure the effectiveness of your general advertising dollars - based on actual sales! |
|
| |
|
|
Research |
| |
|
 |
Companies spend millions of dollars a year on research. Some even hire the large consulting firms to help them achieve their goals. In most all instances, a company is left with key target groups and no way to reach them. We take this valuable data and make it both actionable and accountable. |
|
| |
|
